YANMAR Announces Key Appointments
YANMAR Marine International (YMI), supplier of engines and technology-driven marine propulsion systems to the leisure and light duty commercial markets, has announced key appointments.
Following his work in various senior managerial positions in the company, Teruyuki Yamaoka is named the new Vice President YMI, while Floris Lettinga is promoted to Director Sales and Marketing to extend his 15 years within the marine department at YANMAR.
Yamaoka brings extensive experience in production management and quality assurance, corporate brand building, strategic operations and planning to YMI. His previous roles include Planning Division Manager and Director of Operation at YANMAR AMERICA CORPORATION and Sales Planning and Strategy Senior Manager at Hokuto Yanmar Corporation.
With a broad background within YANMAR and in the international marine industry, Lettinga will step up from Senior Global Sales Manager to his new position leading the YMI Sales and Marketing team. He will be responsible for overseeing sales, marketing, after-sales and external relations and ensuring YANMAR’s proven expertise and technological innovations as a total system supplier continue to meet customer needs across the world.
Lettinga started his career with YANMAR in 2003 as a sales engineer for the leisure marine market in the Benelux, progressing to Area Manager Marine for Europe and then Project Specialist for marine, leisure and commercial high-speed engines with Yanmar Co. Ltd, in Osaka, Japan, before returning to specialise in sales in Europe, Russia and Africa.