Navico Bolsters Global Marketing Team

Navico, a manufacturer of marine electronics and parent company to the Lowrance, Simrad and B&G brands, announced the strengthening of its global marketing team.

Navico has made changes to a number of positions in its Global and Americas Marketing teams. Jim Deheer will continue his role as Global Brand Director for B&G and has taken on the additional responsibilities for the global brand management of growing the range of Professional Simrad products. Daren Cole has been appointed to the role of Global Brand Director for Lowrance, and Steve Mosinski joins Navico from Dollar Thrifty Automotive Group as Global Marketing Manager for the Digital Business Division. In the Americas region, Gordon Sprouse has been appointed to the role of Americas Marketing Director.

“We rely on a strong and proactive marketing team to ensure that our brands are positioned correctly and that our products quickly reach their intended audience,” said Leif Ottosson, CEO and president, Navico. “Strengthening our global marketing team enables us to continue to develop our consumer focused three-brand strategy and build awareness and understanding of our newly formed Professional and Digital Marine divisions. We are particularly focused on providing the best service to our customers and ensuring our distributors and retailers have all the marketing tools they need to effectively promote our award-winning brands.”

In addition to the position changes and new employees listed above, Navico has added five individuals to its EMEA marketing team. Simon Conder joins Navico as EMEA Marketing Director from TUI Travel, where he had overall global brand responsibility for Sunsail, as well as UK and Ireland marketing responsibilities for the Moorings and Le Boat brands. Ben Smith is the Trade Marketing Manager, joining the team from Regent Seven Seas Cruises, where he was its European Trade Marketing Manager. Lucy Nicholson brings experience with Premier Marinas and Camper & Nicolson to her position as Marcoms and Trade Marketing. Ceri Mitchell brings extensive retail experience to Navico as a Trade Marketing Executive. Peter Cowell has been appointed Product Marketing Executive. At the beginning of this year, Gemma Lemieux was also added to Navico’s talent pool as APAC Marketing Director.

navico.com