Lifecycle Management News

BRP Names Pierini as Marketing Director

both the positions of head of sponsorship and partnership and general manager of marketing communications. Prior to Nissan, Pierini worked with Ford Motor Company, Volvo Car Corporation and BMW Group in roles of progressive scope and responsibility including global marketing, product strategy, lifecycle management, regional sales, sales management, dealer network development and communication.   Pierini has a Master’s degree in marketing from Ecole Supérieure de Commerce Grenoble (Grenoble Graduate Business School) and has completed a marketing certification at Northwestern University&rsq