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Monday, September 28, 2020

Brand Management News

Jayson Hron (Photo: Duluth Seaway Port Authority)

Duluth Seaway Port Authority Welcomes Hron

has been named Director of Communications and Marketing. He returns to Minnesota to join the leadership team effective February 1, 2019.Hron (pronounced ‘RŌHN’), brings an extensive background to the position, having served in a variety of public relations, copywriting, media relations, brand management and marketing capacities. Since 2013, Hron has been a communications manager for USA Hockey in Colorado Springs, Colo. For eight years prior, he led communications efforts as senior public relations specialist in the financial services industry, for the ING Group in St. Cloud, Minn.After beginning

Jamie Elgie (Photo: Navico)

Navico Hires Elgie to Lead Americas Sales

officer. Prior to this post, he spent 10 years at Belkin International where he led the iPhone, iPad and iPod accessories division, launched the company's WeMo home automation line, and led the digital marketing and customer care organizations. He began his career at Procter and Gamble in brand management

Gyori Named President, Pelican Products

; Bringing several years of executive and management experience to the new role, Gyori will report to CEO, Lyndon Faulkner work and head all three of Pelican’s divisions.   Gyori has managed multimillion dollar budgets and has a rich background in marketing, business development and brand management. His expertise also extends to other cross-functional areas including sales, engineering, purchasing and overseas sourcing.    His resume includes executive roles at Bushnell where he was personally responsible for a $400 million P&L and where he helped grow the business from

Shannon Seipp

ABYC Names Seipp Marketing/PR Manager

Shannon Seipp has been named marketing/PR manager at he American Boat & Yacht Council (ABYC), as announced by John Adey, ABYC president. Seipp brings to her new position a background in brand management, for both non- and for-profit organizations. She has worked for Ripken Baseball, US Lacrosse and, most recently, Renegade Communications. She has a master's degree in recreation leadership from James Madison University. Seipp will oversee all aspects of ABYC's communication and media presence. Her role will include developing marketing and messaging strategies with the goal to increase brand

Navico Bolsters Global Marketing Team

;G brands, announced the strengthening of its global marketing team. Navico has made changes to a number of positions in its Global and Americas Marketing teams. Jim Deheer will continue his role as Global Brand Director for B&G and has taken on the additional responsibilities for the global brand management of growing the range of Professional Simrad products. Daren Cole has been appointed to the role of Global Brand Director for Lowrance, and Steve Mosinski joins Navico from Dollar Thrifty Automotive Group as Global Marketing Manager for the Digital Business Division. In the Americas region, Gordon

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