Maritime Employers: Working to Find Workers
needs to connect with people otherwise unaware of maritime activities. Winston said potential candidates are put off by security requirements, the time and money required for credentials, getting paid (or not) during training, and, of course, added difficulties for non-English speakers. Winston said social media is critical. He said the coalition, for example, is evaluating how and whether it might use TikTok for recruitment. Young people may indeed be interested in maritime work, Winston said, but on balance, it can be easier to start a career in another job sector.Port of TacomaTacoma Port operations
Kimberlee McHugh Joins Teledyne Marine - Falmouth
and knowledge to us,” said Senior Vice President of Sales & Marketing William Egan. Kimberlee's role at Teledyne encompasses the planning, development and implementation of internal and external marketing strategies, marketing communications, event coordination and planning, social media, web presence and messaging, and public relations activities, and coordinating the development and implementation of support materials and services day-to-day for Teledyne Marine.“I am thrilled to be a part of Teledyne’s dynamic sales and marketing team and getting to know the brilliant
Hornblower Announces Leadership Promotions
, customer experience and margin improvement engagements for travel clients.Rounding out the leadership team, Melissa Gunderson has been promoted to SVP, Global Communications and Brand. In this position, Gunderson will continue to lead the global strategy for internal and external communications, social media content and will now oversee all brand and creative. Gunderson joined Hornblower Group in 2020 with a more than 15-year career delivering strategic and creative communications campaigns for distinguished live events and legacy brands in the entertainment and sports industries
Retaining Gen Z in the Marine Industry
While people in all generations measured themselves against eternal factors—fellow employees, family, their industry, etc.—Generation Z is fixated on measuring themselves against the world as seen through social media. Coaching them will help them begin to turn inward and measure success against their own goals. One of the keys to retaining your Gen Z workers will be in positively coaching them.Coaching should provide positive feedback about employee contributions. At the same time, regular coaching brings performance issues to an employee's attention when they are minor and assists
Cultivating Tomorrow’s Waterways Workforce
a growing industry. New marketing approaches are needed to attract a younger, more diverse workforce to careers on the waterways, which is why AWO is focused on telling the story of our incredible industry in creative, impactful ways – whether through extensive use of video focused on careers; social media campaigns like our “Coolness Factor” campaign highlighting the coolest operations going on in the tugboat, towboat and barge industry and the #proudtobeTTB campaign where mariners explain on video what they enjoy most about working in the industry; or by highlighting, through the American
US Maritime Industry Working to Solve the People Puzzle
show the next generation that this is a good industry, and one that you can build a career in and that your work actually matters, we're going to be in trouble.”Manning said Diversified Marine recently hired a marketing firm to come in and shoot targeted ads for recruitment on widely used social media platforms such as Facebook and Instagram. “We're getting a good response on that,” Manning said. “We're putting the idea in front of people.”“Those in the industry that figure out the next generation are going to be the ones that win. And the only way to do
Training Gen Z in the Marine Industry
of Gen Z owns a smart phone. We must bring the training to where they live.We’ll lose them if the mobile training is slow to load or requires endless scrolling. To accomplish this, we are:Pairing down the content (the days of the 1,000-page SMS are over—can I get an Amen!),Incorporating social media interaction,Keeping the navigation simple, andDesigning it for clarity and conciseness.7. Self-paced learning. Gen Z craves knowledge but thrives when they have the independence to direct their training and create their own learning paths. They are the Google generation. They know where to look
Recruiting Gen Z in the Marine Industry
their perspective on life are COVID-19, the Great Recession and school shootings. They believe that stability is difficult to achieve and that worry and anxiety are at the center of their lives. They don’t necessarily see a world full of possibilities and success.They spend 3 hours per day on social mediaOver half spend 10 hours or more each day on electronic devices68% have difficulty sleeping due to stress58% report feeling sad oftenThey are “loneliest” generationOnly 45% feel their mental health is very goodMore than 60 million members of Gen Z are poised to enter the workplace in
Maritime Academies Work Toward Inclusion
(34%)Fredie said the aggregate number of minority students increased because of deliberate and consistent outreach. Admissions and recruitment staff have vastly improved their ability to reach underserved populations. Electronic messaging, in-person meetings and social media are vital. Additional support comes from volunteers known as the Academy Minority Outreach Team, a group of active duty minority officers, mostly CGA graduates, serving in operational specialties. The AMOT team draws upon personal examples and experiences to help recruit prospective cadets and
Shearwater Looking to Recruit Source, Towing & Handling Manager
Marine seismic player Shearwater is on the lookout for a Source, Towing & Handling Manager.The company, which owns a fleet of 23 seismic vessels, has shared information via social media and on its career website and said this would be a full-time position."The right candidate will be responsible for technical and operational support of seismic source, towing and handling system on Shearwater operated marine vessels," Shearwater said.The company encouraged internal candidates with a background in marine mechanics background to apply. The role will be located in either Gatwick, UK or Bergen
KCA Deutag Appoints New President of Offshore Branch
the global offshore services sector. Ole succeeds Rune Lorentzen, who will be retiring after helping with the transition. We take this opportunity to also thank Rune for years of great contributions to the business and we wish him a safe, healthy, and fun-filled retirement," KCA Deutag said in a social media post.Maier began his oil and gas career with Transocean, before joining Deutag Norge Drilling AS and then Odfjell Drilling where he worked for approximately 18 years in various operational and increasingly more senior roles in both Norway and the UK
Dolphin Drilling names HSEQ Director
Offshore drilling contractor Dolphin Drilling has appointed Marianne Leiknes Ulriksen in the new role of Director HSEQ.Joining the company from PSW Group, she will be reporting directly to CEO Bjørnar Iversen, who made the announcement of the HSEQ Director appointment via social media.Leiknes Ulriksen will join Dolphin Drilling on May 4th. Leiknes Ulriksen will have overall responsibility for the HSEQ function within the drilling company.She will be based in Dolphin Drilling's new offices and operational center in Stavanger. Leiknes Ulriksen holds a master's degree in Business
Polarcus to Cut Jobs, Salaries
Europe.Polarcus said the project would begin in the second quarter of 2020, with a duration of three months. The company did not provide any details on the financial terms of the deal, nor on the identity of the client.Worth noting, Polarcus used the photo of its Polarcus Adira vessel to illustrate a social media post announcing the contract. Marine Traffic data show the vessel is currently in moving from the Gulf of Guinea in West Africa to Las Palmas, Canary Islands.The new contract comes after Polarcus in the past month lost two survey deals in Africa in Asia.COVID-19 precautionsWhen it comes to
WAGO Names New PR Coordinator
WAGO announced Barry Nelson is the newest addition to its Marketing Communications team. Nelson will take the reins as the company’s public relations coordinator overseeing publicity, editorial content, social media and other written material.Nelson received his bachelor’s degree in communications from the University of Wisconsin Oshkosh with an emphasis on radio/TV/film. He brings to the role a background in media, including news anchoring and sports play-by-play on WTMJ and ESPN radio in Milwaukee.
IMO Emphasis on Empowering Women
, both at its own maritime education establishments – the International Maritime Law Institute and the World Maritime University – and at others, too.This year, to help celebrate the World Maritime theme, IMO is undertaking a range of initiatives and events, such as panel discussions, a social media campaign and has launched a new film – Turning the Tide
Duluth Seaway Port Authority Welcomes Hron
of public relations in the athletics department at the University of Minnesota Duluth (UMD), earning a pair of awards from the College Sports Information Directors of America.In addition to his expertise in strategic communications, Hron’s skill sets include graphic design, video production and social media management. Since 1999, he also has been a freelance contributor to a number of media outlets including MinnPost.com, ESPN.com, St. Cloud Times, Milwaukee Journal Sentinel and the Arizona Republic. A member of the Society for International Hockey Research board of directors, Hron has a bachelor&rsquo
Crowley Awards Scholarships to Two Webb Students
, volunteer efforts and community projects during her time at Webb, including Open House and the Summer Engineering Academy. She is co-chair of the leadership committee and student public relations chair working with Webb’s communications and media relations department, where she assists in social media marketing, yearbook design and writing for Webb’s annual publication, “Webb News”.To support this specialized, top-ranked institution, Crowley initiated the Thomas B. Crowley, Sr. Memorial Scholarship at Webb in 2007 and has since given tens of thousands of dollars in support
