Laborde Hosts Mitsubishi Training Seminar

Laborde Products hosted a three-day Mitsubishi engine training sminar in Covington, Louisiana for its North American dealers.

The company welcomed representatives from all over the continent: Boatswains Locker, Mack Boring & Parts Company, Inc., Sansom Equipment Limited, Frontier Power and Hatton Marine all had participants in attendance, and Ted Hahn, vice president of Mitsubishi Engine North America also came to the seminar.

Literature packets, including engine specification sheets and technical drawings were given to all training participants. Discussion topics included installation procedures and the importance of both post-sales maintenance and crew training.

The training seminar ensures dealers are well educated and up-to-date on Mitsubishi engines. It's very valuable to many dealers.

"The amount of planning and effort everybody in the organization had done prior to this meeting was apparent and the success was mainly due to Laborde's preparation," said Wyatt Lane of Mack Boring. "The information provided, including slides, data sheets, presentations and thumb drive is a huge help and I have already gone through it with another sales team member from my company that wasn't able to attend. I also plan to share this information when I visit dealerships, so everyone can have the same high-level of product knowledge."

"We had a good exchange of ideas over three days," said Doug Oehrlein, Laborde's VP of sales and marketing. "It's part of our goal at the seminar to not only share our approach to selling Mitsubishi engines, but also make dealers aware of some of the common installation and service missteps we've seen over the years. We want to ensure our dealers are providing the right service to the right products to benefit their business and their customers."

In addition to gaining a wealth of Mitsubishi product knowledge, attendees enjoyed South Louisiana cuisine. King Cake was also served each morning.

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