Fairline Appoints de Roos

Luxury British boat builder, Fairline Yachts, has announced that Dennis de Roos has joined the company as Commercial Director. de Roos will be responsible for managing the Fairline Yachts design, sales and marketing teams, and overseeing the dealer network.

Formerly Commercial Director with Morgan Cars, de Roos brings a wealth of experience from across a range of business industries, starting his career across the hospitality and services sector, followed by 10 years with General Motors and 5 years with Ingersoll Rand, developing its sales networks and delivering sustainable growth.

de Roos was born in the Netherlands, where he grew up at the family boating business. The family business meant moving to different parts of the world such as the Far East, USA, and Europe. de Roos did his secondary studies in France and completed a Master of Science and MBA in the US, with a clear focus on international management.

de Roos lives in Bristol with his wife Susan, and son Max. He enjoys international travel, sailing, historic car racing, and spending time with the family.