Silversea Cruises Names Barbara Muckermann President & CEO
on creating truly exclusive high-end vacations. She first joined Silversea Cruises in 2001, and held several roles at other luxury and cruise brands from 2005 to 2016 before returning. In her current post as Silversea’s chief commercial officer, she oversees all aspects of sales, marketing, revenue management and guest relations, as well as strategic communications and brand and product strategy. Muckermann is a Doctor in Political Sciences and Economics, and holds a joint MBA from London Business School and Columbia University.“Barbara is the ideal executive to succeed Roberto. Her global
Giersdorf Joins American Queen Voyages as Acting President
leadership team to create sustainable value for all stakeholders including, company growth, innovation, performance and rebuild. Giersdorf’s arrival coincides with Isis Ruiz, who recently joined American Queen Voyages as chief commercial officer to oversee sales, marketing, contact center and revenue management.“Hornblower Group is committed to the expansion of American Queen Voyages, as evidenced by the substantial investments in new vessels, our company rebrand, expanding technology, web and marketing tools and opening a new office in Fort Lauderdale, putting us right in the heart of the cruise
Carnival Makes Leadership Changes at HAL, Costa
Line has canceled all cruises from Alaska, Europe and Canada/New England for 2020.Reporting to Stein Kruse, group CEO of Holland America Group and Carnival UK, Antorcha will guide Holland America Line's return to cruise operations and plans for future growth, including sales and marketing, revenue management, deployment and itinerary planning, public relations, guest services operations and strategic planning.Antorcha has held several key leadership roles over nine years with Carnival Cruise Line. Prior to becoming chief operations officer, Antorcha served as Carnival Cruise Line's executive
Carnival Announces Leadership Changes
Cruises while studying business administration. In the following years, he worked in a variety of increasingly responsible positions ashore and onboard before taking on the role of senior vice president of sales, yield management and flight operations. He assumed responsibility for the sales and revenue management of AIDA Cruises and Costa Germany in 2013.
Beth Bodensteiner is Sr VP at Holland America Line
Beth Bodensteiner has been promoted to senior vice president, revenue management for Holland America Line. In this capacity, Bodensteiner will lead the development and execution of all revenue management programs and initiatives that support Holland America Line’s revenue goals. She will report directly to Orlando Ashford, president of Holland America Line. “Since joining the company more than a decade ago Beth has consistently demonstrated a level of professionalism and expertise that have been instrumental in the company’s planning and decision making,” said Ashford.
Caterpillar Rejigs Top Deck
Board of Directors has appointed Doug Hoerr as a new vice president with responsibility for the Strategic Services Division (SSD), reporting to Halverson. Under Hoerr’s leadership, SSD will include Strategic Planning, Mergers & Acquisitions (M&A), Economics, Business Risk Management, Revenue Management and Competitive Analysis. “Doug is a strong leader and brings broad financial background to the Strategic Services Division. In addition to his background as a business manager in several of our businesses, Doug has worked on several important acquisitions and divestitures. He has
Orlando Ashford is President, Holland America Line
Line. “It’s a noble mission, and I am eager to get to work with this talented group of service-minded employees to unleash new ideas while building on the success of this thriving global business.” Ashford will oversee Holland America Line’s sales and marketing, revenue management, deployment and itinerary planning, public relations, hotel operations and strategy. He will report to Holland America Group CEO Kruse and will be part of the Group’s executive leadership team alongside brand leaders Jan Swartz, president of Princess Cruises; Richard Meadows, president
