Beth Bodensteiner is Sr VP at Holland America Line
has been promoted to senior vice president, revenue management for Holland America Line. In this capacity, Bodensteiner will lead the development and execution of all revenue management programs and initiatives that support Holland America Line’s revenue goals. She will report directly to Orlando Ashford, president of Holland America Line. “Since joining the company more than a decade ago Beth has consistently demonstrated a level of professionalism and expertise that have been instrumental in the company’s planning and decision making,” said Ashford. “This promotion
Orlando Ashford is President, Holland America Line
Holland America Line announced today that effective Dec. 1 Orlando Ashford will join the company as president to lead the award-winning cruise line's brand and business, including its fleet of 15 premium vessels carrying approximately 850,000 guests annually to all seven continents. Ashford joins the company from Mercer, the global consulting leader in talent, health, retirement and investments, where he was president of the Talent Business Segment. “We are fortunate to have Orlando join our team, bringing with him a career's worth of global experience leading high-performance teams
