Scholten Joins ABYC as Technical Vice President
The American Boat & Yacht Council (ABYC) announced that Craig Scholten has joined the association as technical vice president. Brining 33 years of boating industry experience to the role, Scholten will oversee the ABYC technical department and be responsible for ABYC’s relationship with the International Organization for Standardization (ISO) and compliance with Europe’s Recreational Craft Directive (RCD). Scholten will also work with the membership department to help add value to new and existing members from a technical resource perspective. Scholten joins
ABYC Names Seipp Marketing/PR Manager
Shannon Seipp has been named marketing/PR manager at he American Boat & Yacht Council (ABYC), as announced by John Adey, ABYC president. Seipp brings to her new position a background in brand management, for both non- and for-profit organizations. She has worked for Ripken Baseball, US Lacrosse and, most recently, Renegade Communications. She has a master's degree in recreation leadership from James Madison University. Seipp will oversee all aspects of ABYC's communication and media presence. Her role will include developing marketing and messaging strategies with the goal to increase brand
