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Wednesday, July 17, 2019

Malibu Boats Announces c-Suite Changes

Posted by July 11, 2019

Paxson St. Clair steps down from roles as President of Cobalt Boats and Board Member of Malibu Boats, Inc. Shane Stanfill announced as President of Cobalt Boats and Chip Smith joins Malibu Boats, Inc. as Vice President of Marketing

In a letter to all Cobalt Employees, Paxson St. Clair officially announced this week that he would be stepping down from his role as President of Cobalt Boats and Board Member for Malibu Boats, Inc. to spend more time with family.  

Paxson will remain highly engaged with the brand that he and his family built by assuming a part-time role focused on Cobalt Dealer development and sales strategy.  

Shane Stanfill joined Malibu Boats, Inc. over two years ago and has been working directly with the Cobalt Boats team in Neodesha, KS as the Vice President of Operations, as he prepared to take on this new role.  Stanfill has a Degree in Industrial Engineering from the University of Tennessee and he brings over sixteen years of marine industry experience to Cobalt.  Stanfill has already begun making several important changes, including a significant factory expansion that will modernize and streamline Cobalt’s manufacturing process.

Malibu also announced today the addition of Chip Smith to the Malibu Boats, Inc. (MBUU) executive team, in the newly created role of Vice President of Marketing, as of April 2019.  Smith will be responsible for driving marketing strategy for the Malibu, Axis, Cobalt and Pursuit Brands. He brings to Malibu 30 years of B2B and B2C marketing experience and over 20 years of digital experience working for Fortnue 500 and start-up companies. Smith received his Bachlors of Science in Finance and an MBA in Marketing from the University of Tennessee.

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