Navico Hires Norton as Chief Sustainability Officer
Navico, parent company to the Lowrance, Simrad Yachting, B&G and C-MAP brands, said it has hired Tara Norton as its first-ever Chief Sustainability Officer, as the company has made sustainability one of its core strategic pillars globally across its brands, products, operations and production. Norton joins the marine electronics company from French multinational Engie Impact, where she worked with its corporate and government clients to accelerate their energy transition to cleaner energies.“We are dedicated to being an environmentally-responsible company,” said Knut Frostad
Navico Hires Elgie to Lead Americas Sales
Navico, parent company to marine electronics brands Lowrance, Simrad, B&G and C-MAP, announced today that Jamie Elgie has been appointed to the position of senior vice president and chief operating office of the Americas.In his new role, Elgie will be responsible for all sales, marketing and operations activities for the Lowrance, Simrad, B&G and C-MAP brands throughout North, Central and South America.Elgie came to Navico from Wilson Electronics, a manufacturer and marketer of cellular infrastructure equipment based in Utah, where he served as chief marketing officer. Prior to this post
Navico Names Rae Manager for Canada
Marine electronics manufacturer Navico has appointed Steve Rae to the position of Country Manager for Canada.Based in Vancouver Island, B.C., Rae will be responsible for sales, service and support for the company’s three marine electronics brands, Lowrance, Simrad and B&G. In addition, he will oversee a new Edmonton-based Navico service center that will open on May 30.Rae has been involved with Navico brands since 1988, managing Canadian sales and service for Lowrance. In 2008, he joined distributor CMC Electronics serving as “Navico Canada” and then returned to a full-time
Navico Hires Southwest US Sales Manager
Navico, a manufacturer of marine electronics and parent company to the Lowrance, Simrad and B&G brands, has appointed Scott Nagel as its new territory sales manager for the southwest U.S. Based in Mission Viejo, Calif., Nagel’s territory will cover California, Arizona, Nevada, Utah, Colorado, New Mexico and Hawaii. Nagel has been in the industry for many years working as an independent sales representative for leading brands like Daiwa, Rapala, Flambeau, Penn, Beretta and Sig Sauer. Nagel got his start in the industry while attending San Diego State University and working
OceanLED Adds New Director of Marketing
for all of OceanLED’s marketing and communication activities. Deheer has over 20 years of experience in the marine industry, previously working for Navico as Global Brand Director and EMEA Marketing Director managing a number of high profile brands including B&G, Simrad and Lowrance. “We are delighted to welcome Jim to Ocean LED Management Team,” said Ocean LED CEO Guppy Dhariwal. “Jim brings with him extensive marine industry knowledge and experience which will be a huge asset for us as we look to take Ocean LED to the next level.”
Navico Bolsters Global Marketing Team
Navico, a manufacturer of marine electronics and parent company to the Lowrance, Simrad and B&G brands, announced the strengthening of its global marketing team. Navico has made changes to a number of positions in its Global and Americas Marketing teams. Jim Deheer will continue his role as Global Brand Director for B&G and has taken on the additional responsibilities for the global brand management of growing the range of Professional Simrad products. Daren Cole has been appointed to the role of Global Brand Director for Lowrance, and Steve Mosinski joins Navico from Dollar Thrifty
