Bolien Shifts to Digital Marketing at YANMAR America
Digital Marketing Specialist is a new position for the company created in an effort to support YANMAR’s premium brand initiative, as well as to provide more solutions to customers using the latest technology. In this role, Bolien will be responsible for helping the company utilize marketing automation software to enhance online marketing efforts, managing the company’s digital assets, including the recently refreshed yanmar.com/us website and establishing an improved digital customer support model to better serve all of YANMAR America’s business partners.
Bolien has served as